When shoemaker and adidas founder Adi Dassler supplied German runner Lina Radke with a pair of handmade spikes during the Olympic Games in Amsterdam in 1928, he followed his mission to provide every athlete with the best equipment possible – and kicked off an unparalleled history in athletics. Since Radke’s 1928 gold medal win in world record time, adidas has outfitted many more legends in athletics including Jesse Owens, Emil Zátopek, Al Oerter, Bob Beamon, Dick Fosbury, Grete Waitz, and Haile Gebrselassie.

As an Official IAAF Partner and product supplier for the official IAAF licensing range, adidas continues its founder’s mission at the IAAF World Athletic Series until 2019.

‘Only the best for the athlete” Adi Dassler.

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Canon 4x1


Canon is a leader in the fields of professional and consumer imaging equipment and information systems.

The company has manufacturing and marketing subsidiaries in Japan, the Americas, Europe, Asia and Oceania; and a global R&D network with companies based in the United States, Europe, Asia and Australia.

The Canon Group, which has long focused on promoting sports, shares with the IAAF its goals of “contributing to the promotion and development of athletics worldwide” and its values of “universality and excellence.”

As an Official IAAF Partner, various Canon input and output products will be designated as official products of the IAAF World Championships, including cameras, lenses, video cameras, copiers, multifunction devices, printers, scanners, facsimile machines and projectors.

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For thirty years SEIKO has been the choice of the IAAF at its major Championships, supplying timing and measurement services to over 150 IAAF events in every corner of the globe.

Proud to support the Junior and Youth Championships as well as the Senior on the track, field and road, SEIKO has timed and measured generations of great athletes from the very start of their careers. SEIKO provides state-of-the-art timing and measurement equipment for all the different track and field events, designed especially for athletics at the very highest level of performance, including a new generation of video measurement devices for the field and full colour LED results displays to enhance the spectator experience.  At each IAAF event, SEIKO’s team of specialist timing engineers is present, delivering the precise and instantaneous timing data on which the sport depends. Our task is to measure greatness, and we are dedicated to delivering to the IAAF the very best timing service at each and every championship.

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